Trademark
Names, logos and other distinguishing signs.
Brand & Intellectual Property
Build value. Protect what you create.
TURA connects brand development with intellectual property protection. We manage the preparation and filing of trademark, patent and industrial design applications, with support on copyright matters and relevant recording and deposit procedures.
Let’s discuss protecting your brand.Four types of protection
Match the protection to what you create.
We adapt the scope of each procedure to the subject of protection and selected markets.
Patent
Technical inventions that meet the applicable requirements.
Industrial design
The external appearance of a product.
Copyright
Creative works, usage rights and relevant recording or deposit procedures.
How we work together
From your first question to the agreed application.
Define the scope
We review the subject, available material, ownership and target markets.
Prepare the documentation
We agree the procedure, prepare the required material and review it with you.
File and follow the procedure
We file the agreed applications and keep you informed about next steps within the agreed scope.
A few useful distinctions.
Does an application guarantee protection?
No. The authority examines the application against the applicable requirements. The subject, territories, procedures and responsibilities are defined in the proposal; filing does not guarantee that a right will be granted.
Does one registration apply everywhere?
Protection depends on the right, subject and territory. We agree the markets and corresponding procedures before filing.
Must copyright be registered in Serbia?
Copyright arises when an original work meeting the legal requirements is created. Recording or depositing a work is not a condition for the right to arise. A deposit can serve as evidence; it does not establish that a copyright exists.
Does a trademark improve Google or AI visibility?
A trademark protects distinguishing signs within its scope. Search visibility depends on content, website accessibility and other platform criteria. Registration does not guarantee visibility.
Your next step